Luxury architectural CGI: giving design a clear intention
How luxury architectural CGI turns plans, materials and light into credible imagery for hospitality, private residences and exceptional interiors.
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The Journal · Studio Octopus
Perspectives on imagery,
architecture & motion.
Articles for architects, designers, developers and brands exploring how imagery can support design, presentation and communication.
Perspectives & methods
Shaping imagery,
telling the story of place.
The Studio Octopus Journal shares practical perspectives on architectural visualisation, art direction, CGI film and immersive experiences.
Architectural film: telling the story of a place before it is built
Learn how an architectural film turns an unbuilt property or hospitality project into a visual story, from narrative and camera work to delivery formats.
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360° virtual tours: exploring architecture before construction
How a 360° virtual tour helps teams understand, present and market an architectural or property project before construction.
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Retail CGI: translating brand identity into space
How retail CGI helps brands and architects review, present and roll out a high-end boutique, flagship or branded interior concept.
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