Sales CGI of a contemporary residential development

Residential · managed residences · high-end real estate

CGI for property development
and off-plan marketing.

Consistent sales visuals that explain the development, help buyers imagine it and support sales before delivery.

Showcase your development
01

Marketing

Turn a development
into a tangible vision.

Before construction, future buyers need to understand volumes, imagine uses and feel the quality of the setting. CGI gives tangible presence to what exists only on plans.

Studio Octopus supports developers, communication agencies and sales teams with a consistent image series aligned with the development’s positioning and adaptable to every launch format.

A CGI campaign
consistent from end to end.

Every asset serves a stage of the sales journey, from launch to decision.

01

Sales renderings

Exteriors, shared spaces, apartments, terraces and landscape views for brochures, advertising and sales platforms.

02

Films & 360° tours

Narrative journeys and immersive experiences for sales suites, development websites and investor presentations.

03

3D sales plans

Furnished plans, axonometrics and explanatory views that make layouts immediately understandable.

Reliable management,
aligned deliverables.

Production is structured to maintain one art direction across the entire campaign.

01

Frame the strategy

Identify audiences, development benefits, planned media and sales milestones.

02

Build the world

Define atmospheres, landscape, furniture and light in line with the project identity.

03

Review the series

Progressive reviews with architecture, marketing and sales teams ensure every visible detail is reliable.

04

Deploy the formats

High-resolution versions for publishing, outdoor media, web, social, screens and immersive experiences.

04

Frequently asked questions

Organise production
for your campaign.

At what stage should imagery production begin?

Production can begin once plans and key intentions are sufficiently stable. An initial discussion identifies missing information and the right production order.

Can you produce several housing typologies?

Yes. Production can be organised as a series, sharing common elements while differentiating orientations, areas, atmospheres and buyer profiles.

Are the images suitable for large formats?

Final dimensions are defined around intended uses. Renderings can be prepared for brochures, panels, banners, digital signage or screen presentations.

A launch in preparation?

Let’s give your development
exceptional impact.

Talk to the studio